I just want to share with you a little secret to getting seen on Google if you you are a local business. Well, its not exactly a secret, but you would be surprised how many businesses that have websites aren’t doing it.
INTRODUCING GOOGLE LOCAL – PERFECT FOR LAUNCHING YOUR LOCAL BUSINESS ONLINE
Google Local, formally known as Google Places is the perfect platform for getting your site on the front page of Google. This is one of the first things you need to set up when you get your business website up and running.
The first thing you need to do is sign up to Google for a free Google + account and create a Business Page for a Local Business. Once you have filled out the details properly , categorised your Google Profile and verified your Google Business page, you are ready to roll.
SET UP YOUR GOOGLE PROFILE CORRECTLY OR GET A PROFESSIONAL IN TO DO IT
If you are going to set up your Google Local profile, then it needs to be done correctly. It must also be complete 100 percent. There is a bit of an art to doing this and I will be happy to discuss this in a future post. Sometimes its worth while hiring someone who knows what they are doing, but that being said, its not rocket science, you just need to do it correctly.
GET REVIEWS ON YOUR GOOGLE PROFILE
Once you are set up, you need reviews, and plenty of them. To give your site even more visibility, once you have a certain number of reviews, you will get 5 stars under your search results. So get at least 5 reviews as quickly as possible by requesting them from some of your customers.
MY KITEBOARDING BUSINESS THRIVES OFF GOOGLE LOCAL
Check this out. Type in Kiteboarding in Cairns and my Kiteboarding business has fantastic visibility. The whole right hand side of this page is dedicated to my business. Why? Because I have optimised my business page and I have a number of reviews on my Google Local page.
SUMMING IT UP
A well optimised Google Local profile is essential for your business visibility online. Get it set up properly, load it up with well optimised and geotagged images, get lots of reviews, then you will pop up in the Google search results. Not only that, you will also be seen on Google maps.
So what are you waiting for? Get your site set up and start getting more bookings.